The Hass Avocado Board needed images of a variety of dishes featuring beautiful avocados. This means they needed someone (or a team) who could not only photograph their product, but also execute specific recipes and style the food prior to taking the actual photo.
When we first began working together, I would meet their creative team and a food stylist at a local studio in Orange County. Together, we created and styled beautiful dishes for my camera. But when in-person shoots became impossible in 2020, we developed a new system to continue producing the photos they needed for their marketing.
My traditional photography service transformed into an all-inclusive program designed to get my client what they needed. Hass sends specific recipes for remote shoots; then I cook, test, style, shoot, and edit the images. My diverse personal prop closet has come in quite handy as well. In the end, Hass receives images styled to match what we had be doing when we shot together in person.